Purpose:
Explore the audio trends that advertisers are leaning into to accelerate performance of their media investments.
Key Findings:
- Emotionally driven audio ads drive unmatched results
- The buying power of fandom-led communities grounded in authenticity drive brand choice
- AI-powered Audio ads deliver demonstrably stronger results for advertisers.
Key Takeaways:
- Ads with positive emotion drive an 8.2% lift in consumer action.
- 31% of advertisers are increasing investment with creators, while 40% are shifting from one-off campaigns to annual collaborations.
- Radio and podcast publishers are rolling out AI powered enhanced features to supercharge listening experiences and advertising strategies.
- Radio in all forms is the strongest channel in driving meaningful results straight through the marketing funnel.
- With modern measurement capabilities, it's easier for brands to see audio's powerful pull regardless of KPI.