Miscellaneous

Here's a fact that should change your entire sales approach: 43% of small businesses are already qualified for co-op advertising funds. The catch? Most don't even know that money exists, so it vanishes, unclaimed. That's money they should be spending with you. As the year comes to a close, imagine how appreciative your clients will be on your next call will be when you open with, "I used RAB's Co-Op Directory and found potential ad funds you've earned." You instantly change the conversation from a sales pitch to a partnership. You're not asking for their budget; you're helping them recover their own money and help drive sales for them.

Miscellaneous

If your station has a half-off certificate program or shopping site, you may be looking for a new partner. Here are a few suggestions to consider: You shouldn't have to wait to access your funds. Choose a partner where the proceeds from sales are deposited directly into your bank account in real time. Protect your data. Be sure to read agreements carefully and never give up rights, access, or control of your first-party data. Control your own fees and service charges. It may sound like a good deal to start but allowing third-party service charges can cost you and your listeners a lot of money. Choose a platform built for radio. There are a lot of tools you can use to sell certificates online, but radio certificate programs have a lot of special needs.

Miscellaneous

2026 is nearly here. Stay organized and make sure you are aware of all of your upcoming commitments with RAB Broadcast Calendars. Available under the Planning/Buying tab of RAB.com, you will find individual years as well as two-year and three-year versions through 2028. Stay organized and keep track of all your quarterly and long-term commitment schedules. You can view these online or download and print. Some RAB members have shared that they laminated the calendars and shared them with their advertisers and agencies.