Miscellaneous

As part of RAB's acclaimed Radio Works series, this live presentation will help sellers prospect the healthcare category. Zach Kerker, chief brand and advocacy officer at Springfield Clinic, in Springfield, Illinois, oversees brand development, patient experience and community and legislative advocacy. Kerker will share an insider's perspective into the healthcare industry and offer practical guidance on how radio sellers can help healthcare clients address challenges, uncover opportunities and grow their businesses–particularly by improving how they connect with customers through audio. This presentation takes place at noon CT on Wednesday, October 22, 2025.

Miscellaneous

On Tuesday, RAB hosted the latest live presentation as part of the One Voice for Radio initiative, "Tune Into Growth: Engaging Consumers Across Every Audio Platform." Jon Miller, Nielsen Audio, led this presentation that provided guidance on effectively and efficiently amplifying brand plans with network radio. Here are some of the takeaways from this presentation: "One of the perceptions we deal with all the time, is that 'no one is listening to audio,' 'audio is a small part of consumers' media diets' or 'radio isn't as important'," Miller said about the biggest misconception he hears about radio. "It happens that AM/FM radio remains the largest planet in the universe. It's got the largest weekly reach of all the media we measure." The same is true about monthly reach (92% of all consumers).

Miscellaneous

As a marketing specialist, you should not only know what you are selling, it's also important for you to understand your many competitors when talking to clients and prospects. RAB's Media Facts section includes the latest stats, observations, advantages and disadvantages of each medium. More importantly, it can provide you with information on how radio improves and enhances the reach and effectiveness of other media. Continuously updated, each section looks at the state of the industry today for major media options. So, whether it is direct mail, newspapers, television or other media, RAB's Media Facts provides an overview of key media categories vying for advertising dollars.