Miscellaneous

Prospecting and doing business have changed so you need to plan your strategy with a solid plan. Our Customer Needs Analysis (CNA) system can help. We've created six potential CNA conversations into PDFs available here, along with a video on how to use them. Each page can stand on its own depending on the client's personality type and the amount of time you may have with them. This system provides six specific strategies to maximize the information you gather and confirm. It will also be time-saving and efficient — getting the information you need to help their business.

Miscellaneous

That was one of the key takeaways from a recent RAB creative focused live presentation centered around this year's Radio Mercury Awards competition. RAB President & CEO Mike Hulvey was joined by Chief Judge Chad Broude, co-founder and co-chief creative officer, Highdive Advertising, and final round judge Flor Leibaschoff, co-founder and chief creative officer, BeautifulBeast, who both shared their perspective on the winning spots and provided guidance on enhancing and elevating your own radio creative. 2025 Best of Show Award winner: Bike Race (Sub Bowls: No Bread) from Highdive Advertising on behalf of client Jersey Mike's) "I think it was an amazing campaign overall. It achieved perfection and had a strong concept, idea, storytelling and surprise at the end. We always talk about the 'theater of the mind' when we are talking about radio, and this was just perfect. You can close your eyes, visualize the whole situation happening and laugh at the same time. It was super fun to hear," said Leibaschoff.

Miscellaneous

In the tenth episode of the series, we hear the conversation RAB's Mike Hulvey had with Steve Passwaiter, president of Silver Oak Political, a boutique sales and marketing consultancy that helps companies compete more effectively in the political advertising marketplace. There is no one more knowledgeable on the subject of political advertising, and you'll want to listen to what he's hearing from political consultants and buyers in the marketplace as the 2026 mid-terms are around the corner in the political advertising cycle.