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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Posted – the Top Business Trends 2025 for prospecting and determining “hot” months for categories.


New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

Catch up on RAB’s 7 Steps of Successful Selling series on demand.


Plan ahead with RAB’s Broadcast Calendars.


Available now! Ad-to-Sales Ratios can help determine how much money advertisers should allocate to their advertising budgets.

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Hospitals

Nearly one in 10 US adults report having had cancer

The percentage of U.S. adults who report ever being diagnosed with cancer has now reached 9.7% in 2024-2025, a significant increase from the 7.0% Gallup recorded in 2008-2009. The share of adults with a cancer diagnosis in their lifetime registered just over 7% from 2010 to 2015, before starting to climb. It has increased at a greater pace over the past decade.

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Real Estate - Homes

The new starting line: Why homeownership now defines adulthood

For generations, buying a home has been central to the American Dream. But new data from The Harris Poll for Coldwell Banker Real Estate shows that homeownership is becoming more than a goal: it is now the gateway to adulthood itself. For many Americans, milestones like family formation and entrepreneurship are no longer separate from the housing market, and they are waiting on it.

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Miscellaneous

When Americans say they get news from TV, what do they mean?

Even though more Americans now use streaming services – like Netflix – than subscribe to cable or satellite TV, most people who say they get news from television still rely on cable, satellite or broadcast channels. For decades, TV has been an important way that Americans get news. About two-thirds of U.S. adults (64%) now say they get news from television at least sometimes, including 32% who say they do so often.

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