Miscellaneous

The radio industry is rolling out new in-car measurement that will dramatically change how broadcasters prove value to advertisers. In this live presentation, Juan Galdamez, Senior Director, Broadcast Strategy & Business Development, Xperi, will introduce first-of-its-kind, in-car audience ratings captured daily from more than 6 million vehicles via the company’s DTS AutoStage broadcaster portal. With data available in 250 markets regardless of how those markets are currently measured, this new system represents a major leap in proving radio’s real-time, in-vehicle performance with metrics advertisers already understand and trust.

Miscellaneous

The 14th annual RAB–Borrell Digital Benchmarking Survey is now open, and your participation is more important than ever. This year's study, sponsored by Marketron, goes beyond traditional sales and revenue trends to explore a powerful new frontier: how broadcasters and sales teams are using artificial intelligence. For the first time, the survey will benchmark AI adoption across the industry—from generating proposals and streamlining creative to enhancing client outreach and improving campaign performance. Your insights will help identify where AI is delivering real value today and where the biggest opportunities lie ahead. READ MORE

Miscellaneous

Let's face it - Time is money, and saving both is crucial to a good workday. Did you know you can save time on RAB.com by saving your favorite tools? Whether it's Instant Backgrounds, The Pitch or Top Business Trends, saving your favorite RAB tools is easy and time efficient. After signing in on RAB.com, go to your favorite tool. On the upper-right corner of the page, you will see a sliding button that says, "Favorite Add to MY RAB menu." You've just created a favorite.