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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Posted – the Top Business Trends 2025 for prospecting and determining “hot” months for categories.


New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

On demand - " Expert Strategies for Casting and Directing Radio Spots That Work and Win" Watch it now.


Listening & Engagement That Drive Results - a presentation on how radio drives results and powers up brand plans.


Available now! Ad-to-Sales Ratio can help determine how much money advertisers should allocate to their advertising budgets.

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Miscellaneous

Radio increases attention and ROI of other media

During the recent "Radio Works for Telecom," Rick Kestenbaum, general manager, AnalyticOwl, provided data-driven insights on how radio advertising drives website traffic and consumer action for telecom companies and Rahul Sabnis, president and chief creative officer, iHeartMedia, shared creative strategies along with real-world examples of how telecom brands leverage audio to achieve measurable success.

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Miscellaneous

Meet the 2026 Radio Mercury Awards chief judge!

The Radio Mercury Awards is pleased to announce Danny Gonzalez, co-chief creative officer and co-founder, Bandits & Friends, as the 2026 chief judge for the 35th annual Radio Mercury Awards competition.

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Miscellaneous

Check out the Certified Digital Marketing Consultant course on RAB.com's Professional Development page

Just like digital never stops evolving, your team should continue to expand their digital knowledge. RAB's Certified Digital Marketing Consultant (CDMC) online course is all new and ready to improve their career by expanding their digital know-how. This course will give sellers the knowledge needed to feel confident when discussing digital media with any client. This comprehensive program is divided into nine main sections and each section has multiple short video modules to provide sellers with immediate actionable information as they transform from radio sellers to multi-platform, multi-channel marketing experts whose clients and prospects depend on.

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