Back To School
Spending stays put — parents hold firm on back-to-school budgets
Amid concerns about the economy and their financial situations, value appears important to K-12 parents this school year. According to the "2025 Deloitte Back-to-School Survey," K-12 parents plan to focus on just the essentials, trade down on brands and retailers, and spread out expenses over a more extended period of time, creating an opportunity for merchants to place a premium on value.
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