Miscellaneous

RAB's latest season of Radio on Main Street comes to you from the 2025 ANA Masters of Marketing conference which was held in Orlando, Florida. Team RAB attended the conference and spent the week learning, growing and sharing the power of radio among 3,000 brand marketers. The conference theme was "Powering the Industry Agenda," where a lot of the conversations centered around growth through the fusion of AI, data and human creativity—all working together to deepen connections and deliver real results. In the coming weeks and months, you'll be hearing the conversations recorded at the conference.

Miscellaneous

Based on the latest three-year average using data from the U.S. Department of Commerce, RAB's Top Business Trends lists sales trends for key advertiser categories. Use this resource when prospecting to identify periods within the annual sales cycle where your prospects should advertise. Understanding which categories are hot at different times of the year will not only help you as you prospect for new business, but also help existing clients determine when they should heavy up their ad spend.

Miscellaneous

Automotive is one of radio's hottest categories, and no other medium has the reach to target auto buyers like radio. Prospecting automotive clients is easier with RAB's Auto Toolkit. Powered by and recently updated with MRI-Simmons data, this RAB resource can help you create a ready-to-present PowerPoint presentation comparing your radio station format with profiles of dealers' customers. A fully customizable presentation includes specific demographic information on vehicle buyers, such as gender, age, income, etc.