Miscellaneous

As 2025 officially comes to a close, we at RAB are pleased to introduce new AI-powered tools - Why Radio AI and RAB CopyWrite. These resources are designed to enhance your sales strategy and streamline your workflow so you can start 2026 on the right foot. Why Radio now features natural-language search and personalized insights, enabling you to quickly access relevant information tailored to your local clients—often within seconds. We encourage you to explore this tool. Additionally, RAB CopyWrite, powered by OpenAI's ChatGPT, assists in generating customized scripts based on your client's specific needs. Simply answer four brief questions, and CopyWrite will craft the content for you.

Miscellaneous

DTS AutoStage is giving radio a breakthrough moment by delivering large-scale, in-car listening data from more than six million connected vehicles across the U.S. For the first time, broadcasters can access stable, real-time insights across 250 markets—capturing actual in-vehicle listening behavior with massive sample sizes that far exceed traditional methods. During an RAB live presentation, Juan Galdamez, senior director, broadcast strategy & business development, Xperi, provided an overview and steps broadcasters need to take to participate. The platform's hybrid approach merges broadcast signals with a vehicle's IP connection, enabling robust metadata, richer user experiences and advanced measurement tools such as market rankers, daypart trends, heatmaps, out-of-market listening and music charts. Broadcasters participating in the BETA program can access these features for free.

Miscellaneous

To successfully prospect new clients, it is important to learn everything you can about their industry. You should know their strengths and weaknesses, and most importantly, their opportunities. Have you tried The Pitch to inform yourself of new categories? There are THREE new issues of The Pitch available on RAB.com: Dry Cleaners and Laundromats, Fabric, Craft and Sewing Supply Stores and Weight Loss Services.