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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

The Auto Buyer Profiles offer insights on what drives consumers in considering vehicle purchases.


Updated edition of The Pitch available – Health Insurance.


Newly updated Instant Backgrounds - Winter Holidays

Our Picks

Register for the upcoming live presentation "How To Get It All Accomplished" on December 4th at 12 PM CT.


Read the Radio Matters Blog that contains current news, information, and insights about broadcast radio.


The Media Facts section offers and overview of key media categories competing with radio for advertising dollars.

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Thanksgiving

Nearly 90% of consumers plan to celebrate Thanksgiving

Thanksgiving remains a cherished tradition for nearly 90% of consumers, with many planning celebrations centered on home-cooked meals and gatherings with loved ones. A Numerator survey reveals that over a quarter of respondents expect to spend more than last year, with most budgeting between $50 and $199 for the holiday.

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Consumer Electronics

Unveiling consumer trends in home audio: Insights from the latest Audio Tech Lifestyles survey

Consumer attitudes toward home audio are evolving, driven by concerns like battery life and regional differences in device preferences. The latest Audio Tech Lifestyles survey reveals how shifting habits are reshaping the way people experience sound at home.

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Miscellaneous

Nearly 40% of young Americans get their news from influencers. Many of them lean to the right, study finds

Young Americans are increasingly turning to social media influencers for news, with nearly 40% of adults aged 18 to 29 citing them as regular sources, a new Pew Research Center study finds. The report highlights how these influencers, many of whom lean conservative, are shaping political understanding and civic engagement.

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Sponsored

Come-Along Trips Present New Revenue Stream for Stations

John Mercure, host of Milwaukee's 620 WTMJ Afternoon News, turned his passion for travel into revenue. His often-waitlisted come-along tours generate nearly $1 million, while he travels the world for free. Discover how come-along trips are booming post-COVID.

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