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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Instant Backgrounds - Affluent Households, Boating and Water Sports and Cosmetic Surgeons/Reconstructive Surgery are updated.


The Pitch Amusements and Chiropractors are now available.


Glance through the Ad-to-Sales Ratio section that provides competitive insights and can assist with determining advertising budgets.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Proposals” on July 10th at 12 PM CT.


Use the 2024 Promotional Calendar to create some exciting and fun promotional ideas that can drive business for your clients.


The Misperceptions of Radio infographics can help with having fact-based conversations with clients about radio.

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Restaurants

5 essential steps for a restaurant's grand opening success

Opening a new restaurant involves months or years of planning. Success requires more than good food; it needs employee training, a soft launch and thorough research. Preparation is crucial as there are no second chances once doors open, says Rick Camac of the Institute of Culinary Education.

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Auto-New Domestic

Auto shoppers await better deals amid economic uncertainty

Price-sensitive auto shoppers are waiting for better deals, says Cox Automotive. These deals depend on potential Federal Reserve interest rate cuts and increased manufacturer incentives. Economic uncertainty also affects customer spending.

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Stockbrokers

Generational divide in investment strategies among wealthy Americans

Bank of America Private Bank's survey of wealthy Americans reveals a generational divide in asset investment opportunities. Over 70% of younger investors believe it's impossible to achieve above-average returns by investing exclusively in stocks and bonds, while only 28% of older investors do.

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