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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

THIS! is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.


The Provoke Insights reports provide local radio sellers insightful knowledge into audio’s role in key business categories.


Instant Backgrounds - Healthcare Facilities has been updated.

Our Picks

"Radio Ad Forecast for 2025" on April 16th at 12 PM CT – register now.


Use the One Voice for Radio resources to help you navigate, understand and share Nielsen’s 3-Minute Qualifier impact.


The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.

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Miscellaneous

Most small-business owners lack a succession plan

Data from the U.S. Census Bureau show that just over half (52.3%) of U.S. employer-businesses are owned by people who are at or near retirement age, those 55 and older. These firms represent 3 million of the nearly 6 million private-sector employer firms operating in the United States, and the owners have higher levels of income, wealth and wellbeing than other adults, according to previous Gallup research, which compared employers to owners who do not have employees and individuals who are not business owners.

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Miscellaneous

2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment

People still want the TV and movie experience offered by traditional studios, but social platforms are becoming competitive for their entertainment time—and even more competitive for the business models that studios have relied on. Social video platforms offer a seemingly endless variety of free content, algorithmically optimized for engagement and advertising. They wield advanced ad tech and AI to match advertisers with global audiences, now drawing over half of US ad spending.1 As the largest among them move into the living room, will they be held to higher standards of quality?

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Miscellaneous

Most Americans have lived in a household with a gun

A new YouGov survey on gun ownership asked Americans about their personal experiences with guns and their opinions on gun violence in the U.S. Americans who live in rural areas are especially likely to have personal experiences with guns, to be gun owners, and to believe that the average American can be trusted with guns.

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