Miscellaneous

Grow your holiday sales with a hot category for gifts this year! The telecom industry provides the latest and greatest mobile phones, tablets and other technologies people truly want to buy over the holidays. As part of the ongoing category-focused "Radio Works" series, RAB's next installment in its webinar series is "Radio Works for Telecom." Attendees will hear from Rahul Sabnis, president and chief creative officer, iHeartMedia, who will share creative strategies and real-world examples of how telecom brands are leveraging audio to achieve measurable success. In addition, Rick Kestenbaum, general manager, AnalyticOwl, will provide data-driven insights on how radio advertising drives website traffic and consumer action for telecom companies. This presentation takes place at noon CT on Wednesday, November 12, 2025.

Miscellaneous

If your station has a half-off certificate program or shopping site, you may be looking for a new partner. Here are a few suggestions to consider: You shouldn't have to wait to access your funds. Choose a partner where the proceeds from sales are deposited directly into your bank account in real time. Protect your data. Be sure to read agreements carefully and never give up rights, access, or control of your first-party data. Control your own fees and service charges. It may sound like a good deal to start but allowing third-party service charges can cost you and your listeners a lot of money. Choose a platform built for radio. There are a lot of tools you can use to sell certificates online, but radio certificate programs have a lot of special needs. As you are considering new partners, GoCart is a mobile-ready solution that can be up and running in no time. Create buy-it-now items, auction items with max-bidding and reserves and even offer instant mobile certificates. It's feature-rich and best of all you control your funds, data, service charges and so much more. It's even built for radio, by radio.

Miscellaneous

To successfully prospect new clients, it is important to learn everything you can about their industry. You should know their strengths and weaknesses, and most importantly, their opportunities. Have you tried The Pitch to inform yourself on new categories? With this week's Radio Works for Telecom webinar, take advantage of editions of The Pitch relevant to this category: Cell Phone Repair and Telecom Resellers. The Pitch includes a deep dive into specific ad categories as well as a PowerPoint presentation full of ideas sellers can use with prospective and existing clients that highlight the various ways that radio can help drive traffic and sales. Use the presentation to inspire marketing ideas you can share with your prospects and help close a deal.