Miscellaneous

The Measurement Modernization by Nielsen in 2025 has signaled a significant shift in the radio industry. So, what changes took place, and why? How should you explain this to clients and prospects? One Voice for Radio can help with all of that. The Nielsen 3-Minute Qualifier modernization offers a significantly more comprehensive and realistic definition of radio's audience and their listening behavior. More impressions among a highly attentive and connected target audience will drive (and has been proven to drive) even better outcomes and insights from the top to the bottom of the marketing funnel for brands.

Miscellaneous

The weekly RAB Prospecting Report is designed to help identify advertising categories for prospecting by monitoring and summarizing advertising and prospecting activity from various sources, including: RAB Instant Background report requests RAB The Pitch queries RAB co-op category and plan queries Media Monitors Spot 10 national radio, cable networks and TV Highest monthly sales categories from RAB Top Business Trends Promotional Calendar This report can help you understand the category advertising activity occurring on national and local levels. The Prospecting Report will help you plan and target advertisers in similar ad categories, as well as inform local advertisers of co-op fund availabilities.

Miscellaneous

Up your sales game in 2025 with RAB's Account Manager, a complete CRM solution that powers you to effectively plan your sales week, stay on top of critical metrics, streamline meeting management and supercharge your sales efforts. RAB Account Manager is written by radio for radio. It's fast, easy to use and available wherever you need to get work done — everything you'd expect from a CRM and account manager system that works as hard as you do.