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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

THIS! is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.


The Provoke Insights reports provide local radio sellers insightful knowledge into audio’s role in key business categories.


Instant Backgrounds - Healthcare Facilities has been updated.

Our Picks

"Radio Ad Forecast for 2025" on April 16th at 12 PM CT – register now.


Use the One Voice for Radio resources to help you navigate, understand and share Nielsen’s 3-Minute Qualifier impact.


The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.

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Fish and Seafood

Multicultural shoppers are an enticing seafood target

Retailers that cater to the multicultural seafood shopper will find an ocean of sales opportunities. Multicultural shoppers are twice as likely as white shoppers to identify as pescetarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states.

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Restaurants

Restaurant workers feel camaraderie with their colleagues but wish their managers communicated better

An engaged employee is a happier employee, and a happier employee works harder, is less likely to quit, and is better at serving customers. Those are the key findings in the inaugural quarterly report, titled The State of the Frontline Worker, by goHappy, a company established by the same team that founded Snagajob, the country's largest marketplace for hourly workers.

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Miscellaneous

Samsung leads US CTV market increasingly dominated by smart TVs

The number of external streaming devices connected to smart TVs in the U.S. declined by 31% in 2024, according to a report compiled by Samsung Ads. Samsung's Q1 2025 State of Video report, which culls data from the Advertising Research Foundation, claims that Roku alone went from having 40.3 million HDMI dongles, hockey pucks and other streaming peripherals connected to U.S. smart TVs in 2023 to just 28.1 million in 2024.

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