Media Facts Advantages Disadvantages Plus Radio Glossary of Terms Create a Profile
Direct mail marketing touches most of us every day, at home and at work. The volume of direct mail consumers receive is so high that many refer to it as “junk mail.” On the other hand, would so many businesses of all sizes use this medium had it not proven effective for them?
In 2013, direct mail garnered a whopping 27.9% of the $133.2 billion spent on all local media - the highest amount for any single medium (BIA/Kelsey, 2014)
By definition, direct mail advertising is the process of sending offers or promotions by mail to current customers or others who may be prospects. Direct mail pieces may include a sales letter, brochure, order form and a prepaid envelope. Some companies advertise in a magazine-format piece or collection of inserts, combining with other companies for a more cost-effective effort.
For Additional Information on Direct Mail Marketing:
Direct Marketing Association (DMA): http://thedma.org/
United States Postal Service (USPS): https://www.usps.com/business/promotions/direct-mail-brochure.pdf