Digital Audio / Satellite Radio
Media Facts Advantages Disadvantages Plus Radio Glossary of Terms
Accessibility: Consumers like the ability to access streamed content 24/7, via an increasing variety of delivery platforms
Ease of Use: is a major factor in consumers’ quick adaptation of streaming services, other digital audio.
Consumer Data: Digital audio platforms have a wealth of “big data” on their subscribers that can be used to help advertisers target specific consumers or segments.
Targeting: Targeted audio advertising can be inserted into live stream, enabling advertisers to target listeners based on user profiles, listening preferences, location, demographic and psychographic criteria and on specific devices; or to create custom segments based on listener data.
Trackable: Advertisers can immediately see impact of response to their advertising.
Mobility: In-Car listing via Cellphone grew from 6% in 2010 to 26% in 2014 – to 40% of total 12+ in 2017.
Satellite Radio Advantages
Availability: Consumers can access in their cars, as well as on many digital devices. Also available via many cable and satellite TV services
Drivers can access same programming anywhere: Has strong appeal to people who spend a lot of time in their vehicles, and especially those who drive long distances
Emulates AM/FM Radio: Wide variety of programming choices, with channels offering choices of music formats, on-air personalities, and news, talk and sports formats
Upscale: Nearly half (48.13%) of subscribers reside in households with $250K+ incomes, possibly an reflection of relatively high subscription fees
Ad Acceptance: Although they pay a subscription fee, satellite listeners appear to tolerate commercials