COMPETITIVE MEDIA

RAB'S Competitive Media overviews provide an overview of key media categories competing with radio for advertising dollars. Each report provides a look at the state of the industry today for major media options, including:

  • How consumers are using the medium - facts and figures
  • Challenges and opportunities each faces in the changing media environment
  • Terminology used in buy/sell transactions
  • Links to trade association and research service Web sites where you can find more in-depth information on the medium
  • Lists of positives and negatives for consideration by those considering placing their messages on the medium
  • Suggestions for how combining radio with the medium for enhanced advertising impact/ROI


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