The Radio Heard Here campaign is designed to underscore the broadening versatility of Radio's content, the pioneering innovation of its technology and the continuing relevance of the medium in Americans’ lives. To find out more, browse the Radio Heard Here highlights below or vist http://www.RadioHeardHere.com.
New Music Series: Brooke White
The latest artist in the Radio Heard Here new music series is singer-songwriter and 2008 American Idol finalist Brooke White. Brooke's first breakthrough song "Radio Radio" is an ode to the medium, and her love of Radio and its connectivity with audiences is clear in these new spots. The new music series was developed by Radio Heard Here to remind listeners of the power of Radio to introduce new artists and new music.
Singer-songwriter Ayo is another new voice in Radio Heard Here's "New Music" series, a collection of interviews emphasizing the influence of Radio as a critical medium for music discovery and community. As with the other interviews in the series, Ayo's spot will be available as 30-second and 60-second versions.
Mercury Awards Creative Summit Top Advertising Creatives came together for a roundtable discussion to look at what makes creative Radio, the perception of Radio in the creative community, and ways advertisers can best utilize it in their marketing plans. This video is excerpts from that discussion.
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New Spots
Radio Heard Here has just released a new group of Radio spots available for download and play by Radio stations. The new group features consumer-oriented spots, including additional new spots in our New Music Series from artists Josh Hoge, Tim Brantley and Ayo. It also features two new advertising-oriented spots. These spots remind listeners of the power of Radio to introduce new artists, connect with listeners and provide a pipeline for businesses to connect with their customers.
New Music Discovery Series
The "New Music" series, produced by Radio Heard Here, is a collection of interviews featuring new artists expressing their affinity for Radio both for its power to connect them with a nationwide audience and their own pleasure at discovering new music on the Radio. The first featured artist is singer-songwriter Caitlin Crosby whose first album, Flawz, debuts this spring on Blackledge Music.
All Things Considered Interview In April 2009, National Public Radio conducted an interview with author Warren Berger, who offered his observations on the value of Radio advertising.
Mr. Berger, who has been writing about the advertising industry for more than 20 years, emphasized the affordability of Radio, and noted its particular effectiveness in local markets. He also cited Radio's ability to blanket the airwaves with a slogan or jingle in a way that TV can't match.
Click here to listen to this short clip of Mr. Berger's interview
Radio Sizzle Video
INSTRUCTIONS: The Windows Media version (WMV) is best for use with Power Point. Select the Quicktime version if you will be playing the video directly from your computer or a CD-ROM.
To save a copy of the video, roll over a link, right-mouse click and choose SAVE TARGET AS. You will be asked to select a location on your computer. Choose one that's easy to remember and click SAVE. When the download is complete, you can play the file directly from your computer.
All Things Considered Interview 
