Radio stations today have a presence on digital platforms - via web, smartphone or tablets. Rules regarding digital marijuana ads vary by state. Find out what should be considered.
As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim. There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.
During this edition, Annette Malave, SVP/Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.