Vacations
Customer Satisfaction With Travel Experiences Declines Across the Board, ACSI Data Show
The travel segment reverses the gains in satisfaction it enjoyed last year, according to the American Customer Satisfaction Index (ACSI®) Travel Study 2025, as airlines, lodging, car rentals, rideshare services, and online travel agencies all lose ground. Notably, the airline industry — which reached a record high last year — slips 4% to an ACSI score of 74 amid softening demand, a shifting economic outlook, and signs of turbulence ahead for premium travel services.
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