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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Just released Ad-to-Sales Ratios 2025 - for ad budget setting and more!


Listening & Engagement That Drive Results - a presentation on how radio drives results and powers up brand plans.


Instant Backgrounds - Amusement/Theme/Water Parks updated.

Our Picks

"RAB Live Presentation - Radio Works for Telecom" on November 12th at 12 PM CT – register now.


The latest One Voice for Radio one-sheet focuses on new Nielsen data for national AM/FM radio listening.


The Misperceptions of Radio provide the 10 commonly-held misperceptions of radio and PowerPoint slides to help you have a fact-based conversation with clients about the power of radio.

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Christmas

Consumers are letting AI into the holiday gift aisle–Are you ready?

This holiday season, AI is not only stepping into the role of a gift-giving sidekick; it's becoming a co-shopper, an advisor, and in some cases, the silent decision-maker influencing what gifts are exchanged this season. We recently surveyed 2,000 consumers who use AI tools at least monthly to learn how they use AI for gift giving. The results were clear: shoppers are turning to AI not just for inspiration, but for decision-making, stress relief, and even sentimental tasks.

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Auto-New Domestic

Auto lenders are on the lookout for credit washing scams

What's been referred to in the industry as a credit washing scam tactic appears to be growing in popularity in auto loans – including some fraudsters who on paper resemble borrowers with sound, low-risk credit. This according to a new study from Chicago-based credit reporting bureau TransUnion.

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Generation Z Market

Gen Z and Gen Alpha set to drive 40% of fashion spending by 2035

Gen Z and Gen Alpha are projected to account for 40% of fashion spending within the next decade. These generations spend 7% more of their disposable income than previous generations on clothing and shoes. Fashion also serves as the entry point to AI for many young consumers, with 41% of Gen Z and Gen Alpha using AI weekly to shop for fashion items compared to 34% of older generations.

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