Christmas
            
              
                Consumers are letting AI into the holiday gift aisle–Are you ready?
              
            
            
              This holiday season, AI is not only stepping into the role of a gift-giving sidekick; it's becoming a co-shopper, an advisor, and in some cases, the silent decision-maker influencing what gifts are exchanged this season. We recently surveyed 2,000 consumers who use AI tools at least monthly to learn how they use AI for gift giving. The results were clear: shoppers are turning to AI not just for inspiration, but for decision-making, stress relief, and even sentimental tasks.
            
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