Radio Show
-
Radio drives a 29%
lift in search activity.Radio driven search is higher during midday hours.(Source: RAB Radio Drives Search, Sequent Partners,
Media Monitors & Information Insights 2017) -
Disclaimers help
drive auto purchase.The closer to the moment of purchase
the greater the impact - a six-point increase.(Source: Cumulus Media & Veritronic Tier Two Automotive Study, May 2018) -
Radio has the highest share
of ear of registered voters.Registered voters spend more time with radio versus other audio options(Source: Edison Research, Share of Ear ®, Q4 2017, Q1-Q2 2018, P18+) -
America's top reach medium!
247.8 MM persons 12+
tune in weekly.(Source: RADAR 137, June 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Each day, Americans spend
2.5X more time with AM / FM Radio
than social media.
Adults spend one hour and 46 minutes (1:46) a day with AM/FM radio,
and 45 minutes with social media across devices.(Source: Nielsen Total Audience Report: Q1 2018)
Our Picks
Here are recommendations and suggestions.
- RAB Instant Backgrounds: New updates in Lawn & Garden, HVAC Industry, Auto F&I and Recreational Vehicles/Motorhomes.
- The Pitch: Holiday Retail, Veterinarians, Massage Therapists
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
The RAB Video Wall features the new Professional Development Sizzle video, RAB@Work: Q Report, plus insights from Radio Mercury Awards judges.
Click below to visit the RAB Video Wall.
