-
America's top reach medium!
247.4 MM persons 12+
tune in weekly.(Source: Nielsen Comparable Metrics Report Q3 2016; Nielsen Audio,
RADAR 131, December 2016 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio is #1 reach medium
among African-Americans.(Source: Nielsen Comparable Metrics Report Q3 2016, African-Americans 18+) -
82% of adults 18+ have
tuned into AM/FM radio in their
primary car in the past month.(Source: The Infinite Dial 2017, Edison Research/Triton Digital) -
Hours listened to radio
weekly by adults: 13+.(Source: Nielsen Comparable Metric Report, Q3 2016 Adults 18+)
Research QuickHits
Our Picks
Here are recommendations and suggestions.
- RAB Instant Backgrounds: New updates in Lawn & Garden, HVAC Industry, Auto F&I and Recreational Vehicles/Motorhomes.
- The Pitch: Travel Agents, Roofing Contractors and Casinos.
RAB Video Wall
Call for Entry is open for the 2017 Radio Mercury Awards - and to see just how On Radio Anything is Possible, click below.
New on the RAB Video Wall, in this month's RAB@Work - a look at the thriving Dallas advertising community. Also, the 2017 Radio Mercury Awards "Call For Entry" videos, highlights from 2017 CES in Las Vegas, the RAB Member Benefits Webinar, and more. Click below to visit the RAB Video Wall.
