Radio Show
-
Radio drives a 29%
lift in search activity.Radio driven search is higher during midday hours.(Source: RAB Radio Drives Search, Sequent Partners,
Media Monitors & Information Insights 2017) -
-
Disclaimers help
drive auto purchase.The closer to the moment of purchase
the greater the impact - a six-point increase.(Source: Cumulus Media & Veritonic Tier Two Automotive Study, May 2018) -
America's top reach medium!
247.2 MM persons 12+
tune in weekly.(Source: RADAR 138, Sept. 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio ads drive an average
22% lift
in store traffic.
Higher traffic after ad exposure
in PM drive and weekends.(Source: RAB: Radio Drives Store Traffic, TagStation, 2018) -
Each day, Americans spend
2.5X more time with AM / FM Radio
than social media.
Adults spend one hour and 46 minutes (1:46) a day with AM/FM radio,
and 45 minutes with social media across devices.(Source: Nielsen Total Audience Report: Q1 2018)
Research QuickHits
Our Picks
Here are recommendations and suggestions.
- RAB Instant Backgrounds: New updates in Lawn & Garden, HVAC Industry, Auto F&I and Recreational Vehicles/Motorhomes.
- The Pitch: African-American History Month, Motorcycles/ATVs, Jewelry Stores
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
The RAB Video Wall features this month's RAB@Work: The Q Report (Bonus) video, the Radio Matters Sizzle video, our latest Professional Development video and much more.
Click below to visit the RAB Video Wall.
