• darkblurbg
    Radio drives a 29%
    lift in search activity.
    Radio driven search is higher during midday hours.
    (Source: RAB Radio Drives Search, Sequent Partners,
    Media Monitors & Information Insights 2017)
  • darkblurbg
  • darkblurbg
    Disclaimers help
    drive auto purchase.
    The closer to the moment of purchase
    the greater the impact - a six-point increase.
    (Source: Cumulus Media & Veritonic Tier Two Automotive Study, May 2018)
  • darkblurbg
    America's top reach medium!
    247.2 MM persons 12+
    tune in weekly.
    (Source: RADAR 138, Sept. 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)
  • darkblurbg
    Radio ads drive an average
    22% lift
    in store traffic.


    Higher traffic after ad exposure
    in PM drive and weekends.
    (Source: RAB: Radio Drives Store Traffic, TagStation, 2018)
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    Each day, Americans spend
    2.5X more time with AM / FM Radio
    than social media.


    Adults spend one hour and 46 minutes (1:46) a day with AM/FM radio,
    and 45 minutes with social media across devices.
    (Source: Nielsen Total Audience Report: Q1 2018)



RAB Video Wall

The RAB Video Wall features this month's RAB@Work: The Q Report (Bonus) video, the Radio Matters Sizzle video, our latest Professional Development video and much more.
Click below to visit the RAB Video Wall.

Visit the RAB Video Wall


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