• darkblurbg
    Radio drives a 29%
    lift in search activity.
    Radio driven search is higher during midday hours.
    (Source: RAB Radio Drives Search, Sequent Partners,
    Media Monitors & Information Insights 2017)
  • darkblurbg
    Disclaimers help
    drive auto purchase.
    The closer to the moment of purchase
    the greater the impact - a six-point increase.
    (Source: Cumulus Media & Veritronic Tier Two Automotive Study, May 2018)
  • darkblurbg
    Radio has the highest share
    of ear of registered voters.
    Registered voters spend more time with radio versus other audio options
    (Source: Edison Research, Share of Ear ®, Q4 2017, Q1-Q2 2018, P18+)
  • darkblurbg
    America's top reach medium!
    247.2 MM persons 12+
    tune in weekly.
    (Source: RADAR 138, Sept. 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)
  • darkblurbg
    Radio ads drive an average
    22% lift
    in store traffic.


    Higher traffic after ad exposure
    in PM drive and weekends.
    (Source: RAB: Radio Drives Store Traffic, TagStation, 2018)



RAB Video Wall

The RAB Video Wall features the new RAB@Work: The Q Report video, the Radio Matters Sizzle video, our latest Professional Development video, plus insights from Radio Mercury Awards judges, and much more.
Click below to visit the RAB Video Wall.

Visit the RAB Video Wall


Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close