July 3, 2024 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters | Radio on Main Street Podcast
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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

Research Quick Hits

Gas prices rise as July Fourth travel begins

Most consumers use ad blockers despite impact on sites

Decking market poised for growth with shift to composite materials

New from RAB

Instant Backgrounds - Affluent Households, Boating and Water Sports and Cosmetic Surgeons/Reconstructive Surgery are updated.

The Pitch Amusements and Chiropractors are now available.

Glance through the Ad-to-Sales Ratio section that provides competitive insights and can assist with determining advertising budgets.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Proposals” on July 10th at 12 PM CT.

Use the 2024 Promotional Calendar to create some exciting and fun promotional ideas that can drive business for your clients.

The Misperceptions of Radio infographics can help with having fact-based conversations with clients about radio.

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Certifications Live Training
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Auto Loans

Rising car payments strain consumer budgets

Consumers are struggling to pay car loans as debt rose 18% in 2 years. Average payments increased from $512 in Q1 2022 to $581 in Q1 2024. Delinquencies hit 1.33% in Q1 2024, nearing Great Recession levels.

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Cosmetic Surgery

Plastic surgery continues to grow despite economic challenges

Amid economic uncertainty, cosmetic procedures in 2023 grew, with a 5% rise in surgeries and 7% in minimally invasive procedures. The demand for aesthetic treatments remains strong as patients prioritize their appearance and safety.

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Miscellaneous

How to achieve brand growth in a competitive market

Chief Marketing Officers must focus on growth despite tight marketing budgets. Kantar's report reveals brand equity is crucial, analyzing 5.4 billion attitudinal and 1.1 billion purchase data points. Success requires attracting more consumers, staying relevant and exploring new growth areas.

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